Calvin Klein Launches 2024 “This Is Love” Pride Campaign
Calvin Klein has launched its 2024 “This Is Love” campaign, featuring the dynamic duo of actor Cara Delevingne and actor-singer Jeremy Pope. This campaign celebrates Pride with vibrancy and authenticity, capturing the essence of love and self-expression.
Photographed by the renowned Gordon von Steiner, the campaign stills showcase Cara and Jeremy adorned in Calvin Klein’s 2024 Pride collection. Their images radiate the joyful, confident energy synonymous with Pride. The campaign video takes this celebration further, featuring Cara and Jeremy lip-syncing to Crystal Waters’s iconic anthem “100% Pure Love.” They are joined by an ensemble of models and dancers, including Stella Maxwell, Greta Hofer, Tinglei Liu, Monet Lauren, Charlie Knepper, Vinson Fraley, Janick Heilijgers, Diego Pasillas, and Mauro van de Kerkhof. Together, they channel the euphoric spirit of Pride through expressive dance and unfiltered displays of confidence, representing the strength and unity of the LGBTQIA+ community.
@diegopasillas_ @Calvin Klein #pride #bts ♬ 100% Pure Love – Crystal Waters
The 2024 Pride collection infuses classic Calvin Klein underwear and apparel silhouettes with the vibrant energy of Pride. New Intense Power underwear styles feature a bold, limited-edition logo waistband designed with a bright rainbow gradient, making a colorful styling statement. Calvin Klein’s signature Cotton Stretch and Modern Cotton underwear styles are updated in a spectrum of bold colorways. Additionally, the Monogram Logo tee and tank showcase Calvin Klein’s iconic monogram in a vibrant seasonal gradient print. As part of this year’s collection, Calvin Klein has designed two limited-edition t-shirts in partnership with its NGO partners, the Transgender Law Center and ILGA World.
Calvin Klein remains committed to supporting NGOs focused on LGBTQIA+ equity and safety at global, national, and local levels. In 2024, the brand has committed over $240,000 to organizations, including its hero partners ILGA World and the Transgender Law Center. Beyond financial donations, Calvin Klein collaborates with these organizations to equip its teams worldwide with resources and insights, empowering them to be better advocates and allies.
The collection and campaign went live on May 29, on calvinklein.com. Throughout the week, the campaign will be rolled out across @calvinklein social channels and will feature in high-impact out-of-home placements around the globe.
This year’s “This Is Love” campaign not only celebrates Pride but also reinforces Calvin Klein’s ongoing support and advocacy for the LGBTQIA+ community, embodying the spirit of Pride in every vibrant, bold piece of the collection.
